Is Apple a tech company?

for the last few weeks I’ve been thinking about the strategy of cutting edge companies.

We all know a “tech” moniker can boost valuation- just compare WeWork to IWG.

But what is Apple doing- it has been clearly a hardware company with a service and software add-on. But things are changing.

iPhone as a Service

It does feel like there is one more shoe yet to drop when it comes to Apple’s strategic shift.… Read more