applied know how
I’ve been reminded recently that the use of jargon or management-speak is alive and well.
In a recent conversation with a potential user of my services, it was casually mentioned that people were “leaning in” more than they anticipated and so help was needed. I had no idea what this person had just said “leaning in”… people inclined? What does it mean. … Read more
Marketing is really simple, Marketers are complicated, and occasionally complicating.
I’ve been involved in Marketing for 4 decades of my life and the more I think about Marketing the simpler it appears to me.
For the uninitiated, marketing attracts a lot of loquacious intelligent and impressive people who complicate the obvious ( my favourite example is Lovemarks, see here for a debunking of this).… Read more