Nine benefits of social media focus

I haven’t been posting anything recently on commercial issues as I focus on HR, but a recent post on business insider  based on their original social media research, could be a useful addition to our resources section.

After several decades of engaging with consumers I am a strong advocate of focus, and so this article really resonated. In my current NGO role we (mis-)use twitter, facebook and linkedin– and the team remain confused what style of content links with each contact and with different consumers attentive to each social media channel.… Read more

LinkedIn recommendations; its your reputation on the line.

I recently received a linkedIn request from  an ex-colleague whom I haven’t worked with in a long while to provide a recommendation for them. Happened to you recently? As more and more people use linkedIn as the foundation of their career development the hunt for written recommendations starts,

Wow, it was about 8 or 9 years since we worked together, well i could write about what they did then, but thats not what they were asking for, and I really don’t know what they are like now.… Read more