Four Brand building lessons from Wes Anderson … and two warnings

I really like Wes Anderson movies and as a brand builder I’m drawn to analysing why brands, like Anderson’s, are successful, and as he has a new movie coming out soon lets dive down the Wes Anderson Fox-hole. He has a recognisable brand that millions adore (and millions detest- and he’s true to his brand. For the first lesson – not counted – is to turn some people on, you must turn other off- don’t be afraid to make enemies for your brand you need these to have other fall in love and become your advocates.… Read more

Failure’s 5 lessons

I’ve failed a lot in my career, and I wont bore you with a laundry list, safe to say the failures weren’t career threatening, just embarrassing.

I did learn though. The painful touch of failure made the lesson all the more memorable.

Taking stock, achieving the meaningful results in large projects the first time around is rare. I’ve certainly found that  the best lessons are learned when things don’t happen the way you want them to and you find out what doesn’t work as planned.… Read more