Tag: media

Posted on

What’s the Media’s future?

While this is a US chart, it certainly seems to mirror my personal experience…

IMG_1282.JPG

Traveling by MRT or Bus all I see is people staring into their mobiles. At breakfast or lunch- staring into mobiles, on the bus or MRT home staring into their mobiles, Japan, Korea, Malaysia, Singapore- all on mobiles- obviously a biased sample, but increasingly mobile communications- facilitated by large screen phones- is the default mode in Asia.… Read more

Posted on

5 Killer Questions for Non-Marketers to ask

In moving from commercially focused businesses into the wider world, the question i am asked most often is : how can i improve my branding and marketing. This a killer question. Without getting into an in-depth review of the questioners specific challenges, i go back to first principles and ask them to think about asking similar killer questions to ask their marketing teams.… Read more