Learning to surf the digital tsunami

In the digital world, your consumers can’t help but shop around.

Regrettable, but true… loyalty is down, but not out.

The past few years have seen exponential growth in tools that have made researching and purchasing products online vastly easier. We’ve seen an explosion of mobile shopping apps that showcase options, simplify pricing, compare product specifications, and facilitate peer reviews that make switching brands easier.… Read more

Marketing is all about Growth, and growth is about increasing Penetration

We are nearing the end in my series dispelling marketing myths by looking at what the focus on your business marketing should be.

Throughout this series, I have identified a number of marketing myths, using data primarily from Byron Sharp’s publications and recent Asian research to show why these myths are false. This post will present an alternate paradigm to grow your business.… Read more