How memorable is your brand?

I’ll continue thinking about brands, businesses and growth, by now considering measurement.

We know that to successfully grow brands you need to win the battle for mental availability in your consumers mind by creating a compelling expectation and the battle for physical availability on retail shelves y delivering a distinctive experience.

les marketing 1

So how can we measure mental availability, the quality and quantity of the consumers expectation?… Read more

One Minute management and the new GM

Two weeks ago, I introduced Ken Blanchard as an author. He has, of course, written much more than about effective problem delegation. Now I’d like to share another of his concepts- one minute management.

When i was a new manager I happened to read Ken Blanchard, One Minute manager series. As a believer that simpler is better, it struck me as a great start to managing people.… Read more

Worlds dumbest idea- my take

Not my view, but that of commentator James Montier.

And I can see exactly where he is coming from. And thinking through his views, what superficially seems like a good idea- reward CEOs for increasing share price- has taken a damaging and illogical turn.

In short, SVM (Shareholder Value management) theory states that the only relevant detail corporations have to focus on is delivering increased financial returns to shareholders.… Read more