…. Probably not worthwhile doing.
We spend an enormous amount of time trying to get customers to love us and say they will buy from us in future.
Is this a worthwhile use of our time?
At best, there is a correlation of around 15 – 20% between a consumer’s stated future intent and their actual subsequent purchase behaviour. This equates to virtually no predictive value of asking consumers what they intend to do next.… Read more