Tag: processes

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double-diamond design thinking

The Double Diamond is a structured design approach to tackle challenges in four phases:

  1. Discover /Research— insight into the problem (diverging)
  2. Define/Synthesis — the area to focus upon (converging)
  3. Develop/ Ideation— potential solutions (diverging)
  4. Deliver /Implementation— solutions that work (converging)

Phases of this process are either diverging or converging. During a diverging phase, you try to open up as much as possible without limiting yourself, whereas a converging phase focuses on condensing and narrowing your findings or ideas.

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What’s needed for Effective strategy implementation?

To start a new year, I’d like to look again at what I believe is the most important thing in business… doing the right things right.

And on the first day of January, I’d like to focus your attention on HOW to do the thing right…

I run a strategy day for SMU for various corporate clients… in the morning we discuss what we need to do… the “what” of strategy development.… Read more

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What are consumer Insights?

As we start working through the start of a new year, we see new plans, new strategies. This reminds me of one critical element that I see lacking in many strategies or plans is INSIGHT.

This is a simple word that means many different things to people, so I’d like to take time to define what Insight means to me.  As brand and business strategists and market observers, we have a strong interest in identifying the potential actionable insights from  mere interesting observations or descriptions.… Read more

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3 compelling reasons Managers should Go on Holiday

So i’m just back from three and a half weeks away from Acumen.

It was a great investment of my time. And I thoroughly recommend all managers in the middle going on holiday for an extended period at least once a year.

All to often we are stuck in the “I’m too important to the business to take time off” rut.… Read more