applied know how
In the last few weeks, I have been focusing on dispelling some of the biggest marketing growth myths
And have challenged these myths using Byron Sharp and colleagues new research based paradigm.… Read more
Welcome central summary blog post in my series dispelling marketing myths.
Throughout this series, I have identified a number of marketing myths, using data primarily from Byron Sharp’s publications and recent Asian research to show why these myths are false. This post will act as a summary emphasising that to grow businesses and brand owners need to understand the importance of mental and physical availability, and tie together everything we’ve learned so far.… Read more
… and why “new media” is just old media on a computer.
My last post looked at describing what makes small brands small and big brands big- as a means of helping new General Managers understand how to grow their businesses. We also discussed what factors need to be considered in growing a brand.
Here we’ll take a closer look at another myth smashed by Byron Sharp’s work at the Ehrenberg-Bass Institute, we’ll explore brands’ customer bases and which—if any—buyers they should be targeting using what type of media.… Read more
Last week, I tried to smash and shatter the big myths surrounding how we do marketing, I’d like to continue that with some posts influenced by Byron Sharp’s work at the Ehrenberg-Bass Institute, by taking a more scientific approach to marketing.
Two weeks ago, I started this series wth the question “what should I do next” to assist General Managers looking to plan for their new financial year. … Read more
In my occasional day job with SMU, I have a course designed to assist business leaders, new to Asia, stimulate business growth. I have been reading widely in this topic area for a few months, and my business life’s assumptions have been shattered.
I was a firm believer in “common sense” strategies aimed at creating and building loyalty amongst a group of consumers and finding ways to be more efficient in increase their purchasing as a means to efficiently grow performance.… Read more