applied know how
I’ve spent a good part of my business life trying to get fickle consumers to remember the brands I work for.
We work within organisations to hone strategy and to create a great brief for our creative agencies to come up with fantastic advertising to persuade consumers and then align the commercial activities to create a great experience for our consumers.… Read more
I have several experienced friends, who have left employment either voluntarily or not, before having secured their next role. In the current environment, it can be challenging to make that ideal next connection and your next career move.
Here are some tips on how to ensure your continued employability after reviewing how we typically fill job openings as an insight on where to place your search emphasis.… Read more
In moving from commercially focused businesses into the wider world, the question i am asked most often is : how can i improve my branding and marketing. This a killer question. Without getting into an in-depth review of the questioners specific challenges, i go back to first principles and ask them to think about asking similar killer questions to ask their marketing teams.… Read more
I believe the foundation skill of business
is marketing, understanding consumers and their needs,
understanding what we have to offer in return, and the
communication process between your business and our consumer.