applied know how
One of the key messages I’m trying to inform General Managers about is that when it comes to consumers, we have to be expert psychologists. Nothing is ever as simple as it seems. And when it comes to consumers price is as much a perception as in any other area of consumer engagement. This is part 5 in a series on dynamic psychological pricing.… Read more
One of the key messages I’m trying to inform General Managers about is that when it comes to consumers, we have to be expert psychologists. Nothing is ever as simple as it seems. And when it comes to consumers price is as much a perception as in any other area of consumer engagement. This is part three in a series on dynamic psychological pricing and how it affects your business.… Read more
One of the key messages I’m trying to inform General Managers about is that when it comes to consumers, we have to be expert psychologists. Nothing is ever as simple as it seems. And when it comes to consumers price is as much a perception as in any other area of consumer engagement. Here is part 3 in a series on consumer pricing perception.… Read more
In our last post we talked generally about generic pricing strategies. Where our price should be in relation to our product strategy, competitors and customers.
That’s great but it really doesn’t help to understand how you should set the FINAL tactical price. Fortunately, that’s where data driven consumer psychology can help. And now I’d like to go to a micro level in setting actual pricing to add value to your operations.… Read more
Over the festive season I’ve been caught up in a greater focus on finding objective data driven proof for many of the “ideas, theories, gut-feel” commercial people have about a number of commercial issues.
It all started with Byron Sharp’s books- how brands grow, and how brands grow part 2 an insightful, data laden read I commend to you. But I have also been digging into other perceptions we take for granted and to see if there is empirical, data driven proof to support them.… Read more