People don’t notice your Ads.
As the Ehrenberg-Bass Institute* famously revealed in its ’40/40′ study a few years back, only 40% of TV ads can be remembered the following day by consumers. And of that pitiful fraction, only 40% of those ads can be successfully attributed to the sponsoring brand behind it.
*(16% effectiveness is from Ehrenberg-Bass Institute study, quoted in ‘How Brands Grow’)
Multiply those depressing decimal points together and you discover that only 16% of advertising is remembered and correctly attributed.… Read more