… sell me this pen

What is the real answer to the Wolf of Wall Street challenge: Sell me this pen?

Anyone who’s seen Martin Scorsese’s The Wolf of Wall Street knows the scene. In the last few moments of the film, Leonardo DiCaprio, portraying Jordan Belfort  asks a room full of salesmen at a seminar to sell him a pen.  DiCaprio hands a pen to one salesman, who begins describing it: “It’s an amazing pen…” Not satisfied, Mr.… Read more

Buyer Personas prompt selling success

The case study

The young male Sales Rep (who could look like any of One Direction) pushed past the hefty amount of stock on display in the ‘Mom and Pop’ convenience store, nodded his head as he said hello to the “Boss” and went to met with the wife (or Lady Boss) sitting by the cash register. She smiled on seeing the young rep visit her again, she even blushed a little as he smiled sweetly.… Read more