applied know how
I hope this series of posts in transitioning into General Management remains interesting, in today’s fifth post, I’ll focus on the real focus of a General Manager, their customers.
Every decision in business must be based on serving customers first and foremost, solving their problems and doing so in such a way that the organization makes enough money to survive and in so doing enables other stakeholders to benefit.… Read more
It seems to many people that any problem a customer is willing to pay for, is worth solving. But that may not be the best way to create a sustainable business. Typically we will start with our own ideas, but this is probably not focused nor compelling enough.
Start with a customer problem, not an supplier idea. Ideas are “free floating” — and most will never turn into a business unless they solve a fundamental problem.… Read more