tiger beer -

15 July , 2014

Lazy creativity

Being creative certainly isn’t easy, but i think you should stretch yourself when promoting great brands and the easy way out shouldn’t be the first call.

So what’s all this about?

Its Singapore’s national day in August and brands seek to associate themselves with this great national occasion.

Everyone knows a Tiger is more than a Singapore icon, and so Tigers new ads perplex me. … Read more

16 August , 2013

The undervalued virtue of consistency

As managers we often value change more than continuity. Brand managers get promoting for changing packaging or advertising, business development managers succeed when they change the strategy. We all have stories of success following change.

Consistency is a strongly undervalued virtue in business.

We get easily bored with the things that we have done in the past, and seek the new, to change, certainly well before our customers actively seek changes.