applied know how
Over the past months I have been describing the background research to marketing’s new research-based paradigm. And last week i described how to grow through increasing mental availability- by creating a compelling expectation in the mind of the consumer.
Now, I’ll describe HOW you can use these insights to grow your brands and your business by winning the in-store battle, the battle for the shoppers basket thus delivering a compelling experience.… Read more
I was listening to a very interesting podcast from Planet Money, I’m a year behind it was dated September 2014.
Why did I find it interesting, because it was about behaviour. And we’ve been discussing how to influence people’s behaviour for the past few weeks.
The Planet Money commentators mentioned that Charities had been able to raise US$1.4 Billion to help rebuild Haiti after the 2010 earthquake.… Read more
So, do you take the stairs or escalator?
Rushed for time, or wanting to lose weight to be more accepted by friends?
Does painting the stairs like a piano trigger a different behaviour?
Painting a simple fly in a urinal reduces “spillage” by 80%… good behaviour can be triggered easily.
Whether you are a new General Manager finding ways to get your team to improve performance, or a brand manager seeking ways for customers to adopt your product, we are all in the behaviour influencing game.… Read more