Triggering the right behaviour

A trigger is a cue, or a call to action. It’s something that says, “Do this now.”  But there can be different sorts of triggers depending on your motivation and ability.

Considering my preferred model of behaviour  developed at Stanford University by B.J. Fogg, the trigger is a criticla part of the model.  As we have seen behaviour is based on both your ability to perform the behaviour and your motivation to perform the behaviour… but to actually behave in that way you need a trigger.… Read more

How to trigger positive behaviour

We’ve all seen those signs in hotel rooms encouraging us to reuse our towels.

towel trigger

Here’s one from the Marriott.

The cynic in me thinks, of course it would save the hotel time, and money if I reuse my towel. But fundamentally reusing towels does provide a strong benefit to the environment potentially saving 273,000 litres of water, 6200 litres of oil, and preventing nearly 200 litres of detergent from being released into the environment per hotel, per year in just the USA.… Read more