You can’t spread the word, your users must; managing your customers attention

Attention is the number one commodity in today’s business world. Unless you can get it; you will not succeed.

And in this hyper competitive world doused in piles and piles of mediocre communication… You can’t spread the word; your users must.

Advertising is crippled; as is using the press for PR.

Using these traditional methods can cause a limited amount of awareness amongst your target market if you have millions to spend but people today are turning off to mediocre ads, never mind watching ad-free HBO and Netflix, or employing ad-blockers on their web browsers. … Read more