Maximize customer value

Do your clients view you with delight like a kid does a candy store?

Making your customers buying experience more valuable to them is another critical means to grow.

How can we do this, through three themes. Optimize customer value by ignoring all product, service, and company boundaries. Bundle, unbundle, and reconfigure products and services. Partner, collaborate, and co-create with business partners and even customers.… Read more

What’s the value of Middle Managers

After writing about Google’s proof of the value of middle managers, a Wharton Professor, Ethan Mollick, has calculated the actual value add of great middle managers to businesses.

His study of computer-game makers shows something different — that individual middle managers matter a lot. And of all the individuals, the choice of who is the middle manager on vital projects goes the furthest in explaining why some firms do better than others.… Read more