I really like Wes Anderson movies and as a brand builder I’m drawn to analysing why brands, like Anderson’s, are successful, and as he has a new movie coming out soon lets dive down the Wes Anderson Fox-hole. He has a recognisable brand that millions adore (and millions detest- and he’s true to his brand. For the first lesson – not counted – is to turn some people on, you must turn other off- don’t be afraid to make enemies for your brand you need these to have other fall in love and become your advocates.… Read more
Four Brand building lessons from Wes Anderson … and two warnings
