The DISC model is a behavior assessment tool primarily utilized in organizational settings. Its purpose is to provide a comprehensive understanding of an individual’s behavioral preferences and styles. It stands for Dominance, Influence, Supportiveness, and Conscientiousness.
- Dominance (D) Individuals with high D traits are confident, goal-oriented, and decisive. They love challenges and are often competitive, preferring to lead rather than follow.
- Influence (I): Those scoring high in Influence are typically enthusiastic, optimistic, and energetic. They enjoy being around others and are often seen as convincing, magnetic, and persuasive.
- Supportiveness (S): A high score in Supportiveness indicates a person who is reliable, helpful, and cooperative. These individuals value collaboration and are good listeners. They often work behind the scenes to promote harmony and avoid conflict.
- Conscientiousness (C): Those with high Conscientiousness are analytical, careful, and meticulous. They value quality and accuracy, following standards and procedures carefully.
How it Works
The DISC model works by having individuals respond to a series of statements or questions, typically in a questionnaire format. Respondents are asked to rate a series of linked concepts whether they are most like them or least like them- in a forced choice.
The responses are then scored and plotted on a graph to show the individual’s behavioural preference. This visual representation allows a quick assessment of a person’s dominant traits and how they are likely to interact with others.
Data Creation
The DISC data is created from the responses given in the questionnaire. Each question is designed to measure an individuals reaction to one of the four factors: Dominance, Influence, Supportiveness, or Conscientiousness. The respondent’s scores in these areas provide an understanding of their natural behavioural tendencies.
Effectiveness of DISC
The DISC model has been found to be a reliable and valid measure of personality and behaviour in numerous studies (effectiveness greater than 80%, but not at a significance level) It also correlates at 99th %ile with most major personality assessment. It provides actionable insights into an individual’s behaviour, which can enhance team performance, improve communication, and foster a better working environment. Its a great place to start as its relatively cost effective simple and quick to administer and very quick to understand.
However, like any model, it’s not without limitations. It does not measure intelligence, values, skills or experience, and it may not capture the full complexity of an individual’s personality. The model is most effective when used as a starting point for discussion and understanding, rather than as a definitive label of one’s personality.
References:
- Thomas, P. (2003). An Investigation into the Relevance and Acceptance of Personality Profiling in Industry. University of Pretoria.
- Ghorbani, N., Bing, M. N., Watson, P. J., Davison, H. K., & Mack, D. A. (2002). Self-reported intelligence: A potential vulnerability factor in the natural development of narcissism. Journal of Research in Personality, 36(4), 365-379.
- Murtha, T. C., Kanfer, R., & Ackerman, P. L. (1996). Toward an interactionist taxonomy of personality and situations: An integrative situational-dispositional representation of personality traits. Journal of personality and social psychology, 71(1), 193.
- Schutte, N., Blickle, G., Frieder, R. E., Wihler, A., Schnitzler, F., Heupel, J., & Zettler, I. (2015). The role of interpersonal influence in counterbalancing psychopathic personality trait facets at work. Journal of Management, 41(7), 1938-1963.
- DISC validation studies https://www.thediscpersonalitytest.com/data/shopcart7/content_db/DiSCClassicValidationResearchReport.pdf

