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things from around the business web to enhance our business acumen
The DISC model is a behavior assessment tool primarily utilized in organizational settings. Its purpose is to provide a comprehensive understanding of an individual’s behavioral preferences and styles. It stands for Dominance, Influence, Supportiveness, and Conscientiousness.
For Board members or for non-commercial executives thinking about the commercial area of their business branding, marketing and advertising occupies most focus and sales is left pretty much to fend for itself.
This mindset is to be regretted, as sales must offer the business many opportunities to add value in building and retaining a strong customer network. I have seen too many great brands with fantastic advertising flounder because no one could buy their product, or retailers or wholesalers were constantly out of stock or pricing did not reflect brand values. … Read more
I haven’t been posting anything recently on commercial issues as I focus on HR, but a recent post on business insider based on their original social media research, could be a useful addition to our resources section.
After several decades of engaging with consumers I am a strong advocate of focus, and so this article really resonated. In my current NGO role we (mis-)use twitter, facebook and linkedin– and the team remain confused what style of content links with each contact and with different consumers attentive to each social media channel.… Read more
My first real job was as a salesman, as a pharmaceutical rep., and the training I received from Glaxo has set me on my way to a solid career.
The training was focused, tailored, and enabled us to understand why we needed to do job as a Sales Specialist in certain ways. It provided me with a simple structure for my sales calls as well as provide some default language when i was stuck. … Read more
I’m a reader, I love reading articles and books, and I like to know what others are reading.
Amazon’s Founder and CEO, Jeff Bezos was recently interviewed on CNBC.
One of the best parts of the interview is the detail given by Bezos about some of the books he’s shared with Amazon’s top executives — he uses these as frameworks for shaping the future of the company.… Read more