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articles regarding sales, marketing, commercial processes, customer and consumer marketing
A new GM must focus on customers and growing and strengthening their business. One critical means to do this, is by focusing on customer experience and understanding how a customer experiences the business he runs, and in so doing generate insights to use to build a stronger business.
There are two way’s in which you can do this.
You can think Inside-out.… Read more
Over the past month I’ve been focusing on changing consumer behaviour, I started with a general model by B J Fogg on the fundamentals of behaviour change- motivation, ability, and trigger.
Its a great model- easy to understand and through some worked examples easy to use in your business, easy to use to simplify what you do, easy to diagnose problems in your business and easy to communicate.… Read more
This is the best 15 minute video on brand loyalty you’ll see from Prof. Byron Sharp.
It will dispel many of the marketing myths we have about brand loyalty
I was listening to a very interesting podcast from Planet Money, I’m a year behind it was dated September 2014.
Why did I find it interesting, because it was about behaviour. And we’ve been discussing how to influence people’s behaviour for the past few weeks.
The Planet Money commentators mentioned that Charities had been able to raise US$1.4 Billion to help rebuild Haiti after the 2010 earthquake.… Read more
We’ve all seen those signs in hotel rooms encouraging us to reuse our towels.
Here’s one from the Marriott.
The cynic in me thinks, of course it would save the hotel time, and money if I reuse my towel. But fundamentally reusing towels does provide a strong benefit to the environment potentially saving 273,000 litres of water, 6200 litres of oil, and preventing nearly 200 litres of detergent from being released into the environment per hotel, per year in just the USA.… Read more
