applied know how
The “BIG IDEA” I’d like to share is the critical realization that effective persuasion is not a one-time act but a continuous, dynamic process that involves engaging your audience with a compelling narrative, creating relevance, encouraging feedback, and adapting based on responses.
I am not a communications expert, but I do know change management, and the most compelling part of change management is effective persuasive communication.… Read more
As marketers and business people, but also as managers and leaders our job is to get people to notice and absorb messages that beneficial to them (and to us).
After several decades of being in the commercial process and now teaching it; I think the simplest approach to this is by far the most effective.
I’ve discussed this process before as I discussed customers decision journeys and in great detail here where I reviewed the typical buyer journey plan. … Read more