I am embarking on a new teaching topic that of enhancing strategic growth in Asia- and this excites me. a typical approach is to survey the field, identify what market leaders are doing and identify how to benchmark against and replicate this.
The challenge I have is this;
The most profitable ideas are contrarian ideas.
The value of contrarian thinking is well understood especially in the world of finance, but much less well understood in the commercial world of business where benchmarking remains a standard approach.… Read more