Tag: benchmarking

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Execution Quality as a strategic Asset: A Guide for Seasoned Managers in Assessing and Benchmarking

The “Big Idea” propelling this discussion is simple yet transformative: Execution quality isn’t just an operational concern but a strategic imperative that impacts long-term organizational success. In a landscape where change is constant and competition is fierce, having a strategy isn’t enough. The real differentiator lies in how effectively that strategy is turned into action. Execution quality becomes the hidden variable that defines the gap between strategic intention what you expect to achieve and actual outcomes what was actually .… Read more

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How benchmarking reduces B2B growth

I am embarking on a new teaching topic that of enhancing strategic growth in Asia- and this excites me. a typical approach is to survey the field, identify what market leaders are doing and identify how to benchmark against and replicate this.

The challenge I have is this;

The most profitable ideas are contrarian ideas.

The value of contrarian thinking is well understood especially in the world of finance, but much less well understood in the commercial world of business where benchmarking remains a standard approach.… Read more

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Get ‘in market’ – you need to get in market

Anyone involved in businesses that are consumer focused whether you are running the business or in marketing, trade marketing, shopper marketing or sales; whether you work for a retailer or a supplier; one thing is true. If you don’t “win” with shoppers, you don’t win.

Award winning marketing campaigns count for nothing if the shopper doesn’t buy.

But what does winning mean in the consumer business.… Read more