applied know how
Recent extensive research has revealed a disproportionate percentage of executives were unprepared to inspire and lead themselves and others to achieve higher levels of performance in an increasingly complex and demanding global marketplace. Powerful executives are those who consistently produce excellent results while maintaining personal energy and enhancing their relationships as well as the skill and commitment of those they lead.… Read more
Our times are getting more and more argumentative.
Culture wars are dividing nations. You are asked to take a position and agree with it right or wrong. This style of disputation is finding its way into businesses as well, where disagreeing with a statement or a proposal is seen as a declaration of war, a destroyer of relationships.
So how can we deal with this increasingly disputatious world?… Read more
If strategy is about making the right choices, then execution is about taking the right actions.
Strategy focuses on thinking; execution centers on doing, and many leaders struggle with identifying the right actions their organization needs to take. This is partly because they have been taught how to plan and not how to execute. Achieving excellence in execution requires cultivating a bias toward action across the organization.… Read more
A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others follow you and act willingly —as opposed to complying because of the “authority” you hold from the organisation.
Other corporate roles, such as in finance, in marketing in HR in communications, are built primarily around the ability to influence others without direct responsibility.… Read more
As a practitioner, manager, and board director, and as a widely read observer, i can say clearly that Companies which create exceptional customer experiences can set themselves apart from their competitors and produce significantly better business results.
The practice of mapping the journey of our customers, is well established, but typically these elements have been treated distinctly- a piece of point of sale, a price, a sponsorship, and while there is typically oversight from a brand perspective to ensure there is fit with the brand, there is often little co-ordination from a customers perspective to ensure these touch points align to create a co-ordinated and self-reinforcing customer journey,
thats why I’d like to discuss moving from discussing elements of a marketing plan to the overall perception of the plan from a customers perspective.… Read more