applied know how
In my last post, i proposed that buying has become so difficult, information overloaded, risky, that buyers struggle to make buying decisions that sellers need to step in and help. Thus “buyer enablement”.
The seller is an expert; the buyer – surrounded by unrivalled access to information – tries to become an expert, and typically fails. How can the expert assist?… Read more
The case study
The young male Sales Rep (who could look like any of One Direction) pushed past the hefty amount of stock on display in the ‘Mom and Pop’ convenience store, nodded his head as he said hello to the “Boss” and went to met with the wife (or Lady Boss) sitting by the cash register. She smiled on seeing the young rep visit her again, she even blushed a little as he smiled sweetly.… Read more