applied know how
Selling is easy… buying is hard; and the more people involved the harder it gets- thats why i love Gartner’s new improved buying process (pictures).
My career has been as a sales person; and I’ve spent a life time engaging and persuading … selling. And now i realise i had it all wrong; my role should have been helping customers bridge three key gaps preventing them from buying.… Read more
In the digital world, your consumers can’t help but shop around.
Regrettable, but true… loyalty is down, but not out.
The past few years have seen exponential growth in tools that have made researching and purchasing products online vastly easier. We’ve seen an explosion of mobile shopping apps that showcase options, simplify pricing, compare product specifications, and facilitate peer reviews that make switching brands easier.… Read more