Humans are “friction-obsessed”; Friction is our ultimate foe in a constant crusade for efficiency and optimization. It slows us down and robs us of energy and momentum. It makes things hard. We dream of futures where things run smoothly and effortlessly, where it’s all so easy.
Driven by this vision, we’ve constructed a vast techno-industrial complex that churns out endless products aimed at smoothing increasingly insignificant inconveniences.… Read more