applied know how
Humans are “friction-obsessed”; Friction is our ultimate foe in a constant crusade for efficiency and optimization. It slows us down and robs us of energy and momentum. It makes things hard. We dream of futures where things run smoothly and effortlessly, where it’s all so easy.
Driven by this vision, we’ve constructed a vast techno-industrial complex that churns out endless products aimed at smoothing increasingly insignificant inconveniences.… Read more
Yes! and come to SMU to learn about it.
Last post was about strategy and differentiation, one of the ways to ensure you are differentiated is to think in a design thinking way.
Design Thinking is a tool for innovation, which uses a consumer-centered approach that puts the discovery of highly detailed consumer needs at the forefront of your innovation process.… Read more
The Double Diamond is a structured design approach to tackle challenges in four phases:
Phases of this process are either diverging or converging. During a diverging phase, you try to open up as much as possible without limiting yourself, whereas a converging phase focuses on condensing and narrowing your findings or ideas.