applied know how
I am proud to be part of an upcoming executive education course held by SMU, in January.
The essence of the course is to understand the key elements to unlock to build a winning business performance in Asia,
For us all, Asia presents both great opportunities and great challenges. But new-to-Asia business executives often mistake Western appearance and corporate-like views for congruence of business mind-set.
After a year in freelancing, I’ve picked up a few ideas that, had I known before I moved into freelancing, would have made my life a great deal easier.
Friday that the week is over, freelancing means everyday is a workday or a weekend.
Im certainly not saying I have all this great habits that I’ve found on the internet, but good habits that successful freelancers are forced to develop in order to build a network, manage clients, and take care of themselves are an essential starting point for anyone considering leaving regular pay..… Read more
For Board members or for non-commercial executives thinking about the commercial area of their business branding, marketing and advertising occupies most focus and sales is left pretty much to fend for itself.
This mindset is to be regretted, as sales must offer the business many opportunities to add value in building and retaining a strong customer network. I have seen too many great brands with fantastic advertising flounder because no one could buy their product, or retailers or wholesalers were constantly out of stock or pricing did not reflect brand values. … Read more