applied know how
We are nearing the end in my series dispelling marketing myths by looking at what the focus on your business marketing should be.
Throughout this series, I have identified a number of marketing myths, using data primarily from Byron Sharp’s publications and recent Asian research to show why these myths are false. This post will present an alternate paradigm to grow your business.… Read more
A few weeks ago, I set out to bust a number of marketing myths using data based opinions to really understand how businesses can grow. I’m a big fan of Byron Sharp’s work at the Ehrenberg-Bass Institute and use his research and files to help explain how businesses and brands can grow to become market leaders.
Last week i looked at a brand’s customer base and made the case for using mass marketing as an effective strategy to engage light consumers and use this as a base for long-term brand growth.… Read more
I’ve spent a good part of my business life trying to get fickle consumers to remember the brands I work for.
We work within organisations to hone strategy and to create a great brief for our creative agencies to come up with fantastic advertising to persuade consumers and then align the commercial activities to create a great experience for our consumers.… Read more
I have several experienced friends, who have left employment either voluntarily or not, before having secured their next role. In the current environment, it can be challenging to make that ideal next connection and your next career move.
Here are some tips on how to ensure your continued employability after reviewing how we typically fill job openings as an insight on where to place your search emphasis.… Read more
In moving from commercially focused businesses into the wider world, the question i am asked most often is : how can i improve my branding and marketing. This a killer question. Without getting into an in-depth review of the questioners specific challenges, i go back to first principles and ask them to think about asking similar killer questions to ask their marketing teams.… Read more