applied know how
A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others follow you and act willingly —as opposed to complying because of the “authority” you hold from the organisation.
Other corporate roles, such as in finance, in marketing in HR in communications, are built primarily around the ability to influence others without direct responsibility.… Read more
Attention is the number one commodity in today’s world. Unless you can get it, you cannot build your business. Your customers attention is about as big as a cherry, and …
You don’t get multiple bites at a cherry. It’s an all or nothing fruit.
Since your customer’s attention is scarce and stretched, if someone checks you or your product out and is not immediately sold or immediately starts engaging closely with your offer, chances are they will never check it out again.… Read more
Anyone involved in businesses that are consumer focused whether you are running the business or in marketing, trade marketing, shopper marketing or sales; whether you work for a retailer or a supplier; one thing is true. If you don’t “win” with shoppers, you don’t win.
Award winning marketing campaigns count for nothing if the shopper doesn’t buy.
But what does winning mean in the consumer business.… Read more
Over the past month I’ve been focusing on changing consumer behaviour, I started with a general model by B J Fogg on the fundamentals of behaviour change- motivation, ability, and trigger.
Its a great model- easy to understand and through some worked examples easy to use in your business, easy to use to simplify what you do, easy to diagnose problems in your business and easy to communicate.… Read more
We’ve all seen those signs in hotel rooms encouraging us to reuse our towels.
Here’s one from the Marriott.
The cynic in me thinks, of course it would save the hotel time, and money if I reuse my towel. But fundamentally reusing towels does provide a strong benefit to the environment potentially saving 273,000 litres of water, 6200 litres of oil, and preventing nearly 200 litres of detergent from being released into the environment per hotel, per year in just the USA.… Read more