Tag: insight

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Crafting a Robust Corporate Strategy: Learnings from Apple’s Ecosystem

Avoid strategic blindness by developing three distinct “sights”

In a typical business environment, the need for robust “sights”—foresight, insight, and cross-sight—often arises from market disruptions, competitive pressure, and growth stagnation. These “sights” become critical tools for executives aiming to navigate challenges and capitalize on opportunities. Whether it’s leveraging unique assets to fend off competitors or reevaluating strategy due to market changes, these guiding perspectives are essential for informed decision-making and sustainable growth.… Read more

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Insightful writing about … insight

I’m reminded of a time when I was called to Dubliners Pub at Winsland House. Recently opened, its extensive out-door seating was seeing poor beer sales and nothing could shift sales. So I visited, sat and observed. I saw lots of large pints sit unfinished and few staff venturing out of the cool air-con into the happy-hour heat. As a pint-drinker myself I found the second half of my drink became rather warm rather quickly , but there was no way I was going to throw it away neither would I order a replacement until the rapidly warming beer was drunk.… Read more

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Dealing with difficult buyers

Winning over customers is never easy.

Increasingly, through social psychology is leaking into the commercial process and the modern customer now requires us to acknowledge that many cognitive biases prevent customers from buying. Understanding these psychological factors is critical to success because even the customer is often unaware of them.

In B2B, knowing these issues is especially important because marketing and sales teams must align around them in their communications.… Read more

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insight on INSIGHT

A critical challenging facing business leaders is where to find insight into the future.  More than that many don’t actually know what insight really is, or isn’t. Many look toward the obvious and call it insightful

Insights are essential for creating a sustainable business. Not only are they the cornerstone of the design and innovation process, but they light the way forward identifying what to do next and act as catalysts for creating new value for customers.… Read more

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Its not ” what do you want?” that creates insight

A friend and ex-colleague has opened his own business and we chat about trying to gain insight into his customers.  He’s in F&B a very competitive arena, and he’s typically too busy to take time to think.  As a result he often falls back on asking the wrong questions of his customers to try to gain insight.

He’s got a new product, and he was going to ask his customers “how much would you pay for it?”…… Read more