applied know how
The short answer to this question is deceptively simple- keep the strategy as long as it continues to work.
But lets look into this further, and with an example from Disney that I discovered in an article in HBR by Todd Zenger and which I have sued in my teaching at SMU.
I love this diagram from 1947. It shows Walt Disney’s original strategy, and importantly, the linkages between the various elements of Disney’s then business.… Read more
As we start working through the start of a new year, we see new plans, new strategies. This reminds me of one critical element that I see lacking in many strategies or plans is INSIGHT.
This is a simple word that means many different things to people, so I’d like to take time to define what Insight means to me. As brand and business strategists and market observers, we have a strong interest in identifying the potential actionable insights from mere interesting observations or descriptions.… Read more
Not that i’ve created a really viral post here, I just don’t have enough regular readers to create a widely circulated viral post. But I have been part of a series of viral posts through www.bigfoottraveller.com, as we posted a simple chart of Singapore’s long weekends in 2015. The post reached over 100,000 people in a week.
If you don’t have time to read further here’s the key points;
What should you post ?… Read more