applied know how
The “BIG IDEA” I’d like to share is the critical realization that effective persuasion is not a one-time act but a continuous, dynamic process that involves engaging your audience with a compelling narrative, creating relevance, encouraging feedback, and adapting based on responses.
I am not a communications expert, but I do know change management, and the most compelling part of change management is effective persuasive communication.… Read more
A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others seek to follow you and act willingly —as opposed to complying with your orders because of the “authority” you hold from the organisation. We discussed this last week as we reviewed how we could build personal credibility and encourage others to influence change positively through letting others talk.… Read more
Business to Business (B2B) buying typically is a pretty logical process, right.
Buyers want to just assess the facts and figures to show they have a great deal- they want to identify those businesses with the best “business value” to them and then do a deal.
Following on from this, the research is clear, Buyers who see a supplier’s business value to their own business are four times more likely to consider that brand in the future.… Read more
Here’s a little bit of fun, and a tongue in cheek test. Try it on your team members,
Below are four simple questions. Try to answer all of them before looking at the answers.
#1: How do you put a giraffe into a fridge?
#2: How do you put an elephant into a fridge?
#3: The King of the Jungle is holding a meeting for all of the animals.