applied know how
The DISC model is a behavior assessment tool primarily utilized in organizational settings. Its purpose is to provide a comprehensive understanding of an individual’s behavioral preferences and styles. It stands for Dominance, Influence, Supportiveness, and Conscientiousness.
The case study
The young male Sales Rep (who could look like any of One Direction) pushed past the hefty amount of stock on display in the ‘Mom and Pop’ convenience store, nodded his head as he said hello to the “Boss” and went to met with the wife (or Lady Boss) sitting by the cash register. She smiled on seeing the young rep visit her again, she even blushed a little as he smiled sweetly.… Read more
For Board members or for non-commercial executives thinking about the commercial area of their business branding, marketing and advertising occupies most focus and sales is left pretty much to fend for itself.
This mindset is to be regretted, as sales must offer the business many opportunities to add value in building and retaining a strong customer network. I have seen too many great brands with fantastic advertising flounder because no one could buy their product, or retailers or wholesalers were constantly out of stock or pricing did not reflect brand values. … Read more
On Friday, I proposed a dozen tips for becoming a new middle manager in a new company, from my personal experience.
As a commentator has rightly suggested, many people are promoted within their own organisation to take up management role, and if so does my advice change. Is there anything you should do differently after an internal promotion. Yes, there are some differences with an internal promotion, you don’t start with a clean slate.… Read more
At the end of the first day I became a “middle manager” i cried myself to sleep. The job certainly wasn’t what i had thought
it would be; i felt like a rather compressed sponge, absorbing pressure from above and demands from below. I had no idea what the
job of a manager was. I didn’t even know how to get things done, or even what things to do, first!… Read more