applied know how
I love the Hubert Horan series on Uber/Lyft and with other Unicorns -inhabiting their own enchanted gardens- venturing out into the real world can be a danger to their health. Here is his latest take down of Uber/Lyft source
Given Lyft’s terrible performance- down 45% on their IPO price- Uber abandoned its original $120 billion valuation objective. As it began its roadshow, it announced a $90 billion target ($55 per share) designed to raise over $10 billion in new investment.… Read more
So which of these two messages is the more effective?
Or
both are correct but only the second … that a bag of popcorn has as much fat as three heavy meals … will remain in our minds and influence us long term.
Why?
I recently re-read a great book by brothers Chip & Dan Heath called “Made to Stick” about how we can make our messages and ideas stick into people’s minds.… Read more
Yes! and come to SMU to learn about it.
Last post was about strategy and differentiation, one of the ways to ensure you are differentiated is to think in a design thinking way.
Design Thinking is a tool for innovation, which uses a consumer-centered approach that puts the discovery of highly detailed consumer needs at the forefront of your innovation process.… Read more
The most important figures that one needs for management are unknown or unknowable, but successful management must nevertheless take account of them.
-W Edwards Deming
Last week I wrote about customer feedback, and I’ve had a question about one of the comments I made there. I said how do you assess a rating of 3 out of 5 when you ask a customer about service.… Read more
The foundation of pretty much any business is gaining and keeping customers.
What do I mean by a customer decision journey? This is the process your customers firstly select your business to consider buying from, then evaluate your business, and finally buy your product of service, but it also encompasses their experiences post purchase and into buying or using again building a positive performance loop.… Read more