applied know how
In my occasional day job with SMU, I have a course designed to assist business leaders, new to Asia, stimulate business growth. I have been reading widely in this topic area for a few months, and my business life’s assumptions have been shattered.
I was a firm believer in “common sense” strategies aimed at creating and building loyalty amongst a group of consumers and finding ways to be more efficient in increase their purchasing as a means to efficiently grow performance.… Read more
Many new General Managers will look forward to planning for their next financial year with some trepidation.
We all are facing situations where:
– The plan is going to call for substantial growth (in sales and profit contribution), even if last year this wasn’t achieved.
– Yet the investment budget won’t be larger. The amount of time your brands are ‘on air’ has shrunk over the years as more money has gone to in-store activity (largely price promotions), and the media budget has been spread more thinly across more media options as various digital ‘new media’ were added to the mix.… Read more
A new GM must focus on customers and growing and strengthening their business. One critical means to do this, is by focusing on customer experience and understanding how a customer experiences the business he runs, and in so doing generate insights to use to build a stronger business.
There are two way’s in which you can do this.
You can think Inside-out.… Read more
Over the past month I’ve been focusing on changing consumer behaviour, I started with a general model by B J Fogg on the fundamentals of behaviour change- motivation, ability, and trigger.
Its a great model- easy to understand and through some worked examples easy to use in your business, easy to use to simplify what you do, easy to diagnose problems in your business and easy to communicate.… Read more
This is the best 15 minute video on brand loyalty you’ll see from Prof. Byron Sharp.
It will dispel many of the marketing myths we have about brand loyalty
