Tag: marketing

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What are consumer Insights?

As we start working through the start of a new year, we see new plans, new strategies. This reminds me of one critical element that I see lacking in many strategies or plans is INSIGHT.

This is a simple word that means many different things to people, so I’d like to take time to define what Insight means to me.  As brand and business strategists and market observers, we have a strong interest in identifying the potential actionable insights from  mere interesting observations or descriptions.… Read more

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Better Elevator Pitches

You meet a prospective client at a networking event and they ask you “so, what do you do?”

You know you have about 3 minutes before they move on and mingle, but you really do want to leave an impression. But what do you say? This is where your “elevator pitch” comes in.  Proverbially, the elevator pitch is supposed to take place in an elevator but that rarely happens.… Read more

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Create more creative slogans

I’ve spent a good part of my business life trying to get fickle consumers to remember the brands I work for.

We work within organisations to hone strategy and to create a great brief for our creative agencies to come up with fantastic advertising to persuade consumers and then align the commercial activities to create a great experience for our consumers.… Read more

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How can a blog get me a job?

As an employer I used to ‘Google’ applicants for jobs.  See what presence they had on the internet.

I was usually disappointed, other than the odd Facebook account (and sometimes I mean ODD), or a banal twitter feed, or the occasional picture somewhere, most applicants left little evidence of their views or thinking.

And whilst we are warned not to indulge in silly pictures or posts in case these come back to haunt us, i would like to turn this around and propose that the internet is a great way to get a profile to boost your changes of that great job you want.… Read more