applied know how
Over the past months I have been describing the background research to marketing’s new research-based paradigm. And last week i described how to grow through increasing mental availability- by creating a compelling expectation in the mind of the consumer.
Now, I’ll describe HOW you can use these insights to grow your brands and your business by winning the in-store battle, the battle for the shoppers basket thus delivering a compelling experience.… Read more
Welcome central summary blog post in my series dispelling marketing myths.
Throughout this series, I have identified a number of marketing myths, using data primarily from Byron Sharp’s publications and recent Asian research to show why these myths are false. This post will act as a summary emphasising that to grow businesses and brand owners need to understand the importance of mental and physical availability, and tie together everything we’ve learned so far.… Read more
We are nearing the end in my series dispelling marketing myths by looking at what the focus on your business marketing should be.
Throughout this series, I have identified a number of marketing myths, using data primarily from Byron Sharp’s publications and recent Asian research to show why these myths are false. This post will present an alternate paradigm to grow your business.… Read more
A few weeks ago, I set out to bust a number of marketing myths using data based opinions to really understand how businesses can grow. I’m a big fan of Byron Sharp’s work at the Ehrenberg-Bass Institute and use his research and files to help explain how businesses and brands can grow to become market leaders.
Last week i looked at a brand’s customer base and made the case for using mass marketing as an effective strategy to engage light consumers and use this as a base for long-term brand growth.… Read more
Last week, I tried to smash and shatter the big myths surrounding how we do marketing, I’d like to continue that with some posts influenced by Byron Sharp’s work at the Ehrenberg-Bass Institute, by taking a more scientific approach to marketing.
Two weeks ago, I started this series wth the question “what should I do next” to assist General Managers looking to plan for their new financial year. … Read more