applied know how
We are nearing the end in my series dispelling marketing myths by looking at what the focus on your business marketing should be.
Throughout this series, I have identified a number of marketing myths, using data primarily from Byron Sharp’s publications and recent Asian research to show why these myths are false. This post will present an alternate paradigm to grow your business.… Read more
A few weeks ago, I set out to bust a number of marketing myths using data based opinions to really understand how businesses can grow. I’m a big fan of Byron Sharp’s work at the Ehrenberg-Bass Institute and use his research and files to help explain how businesses and brands can grow to become market leaders.
Last week i looked at a brand’s customer base and made the case for using mass marketing as an effective strategy to engage light consumers and use this as a base for long-term brand growth.… Read more