applied know how
The fourth post on transitioning to a GM will focus on time frames and moving from what is usually a short term focus for functional heads to the need for a GM to be longer term in thinking/
Successful general managers resist the temptation to oversimplify the job by focusing on a few narrowly-defined short-term performance indicators and instead maintain integrity by looking at the long-term, organization-wide impact of any acts or decisions.… Read more
If your CEO has a problem making money during a Covid-19 crisis – here’s an easy solution: visit your local bank borrow several billion dollars at Super Low interest and buy back shares.
It certainly doesn’t propel performance, but it makes earnings per share look much better.
And for greedy investors who are looking for good quarterly performance and an ability to sell out at a moments notice … it’s great.… Read more
The amount of money you should invest in building the image of your brand is a very contentious subject. What is happening is the amount of investment in brands is falling, and the number of brands investing ahead of their share of market is decreasing
and the effectiveness of advertising campaigns has declined with Short-termism is rising.
But recent in-depth research by Binet & Field has shown ( see here , here and here) that to grow your business you need to invest more in image building advertising and avoid the short-termism of sales activation.… Read more
Two questions today… why did Caterpillar start building sandcastles? And what works to sustainably grow your business? Answers later
If we looked at what B2B businesses are doing now, you’d think short term activation is the best way to grow their business.
Short-term, thats probably right… get the sale. But recent in-depth research by Binet & Field has shown ( see here and here) short-termism is doesn’t sustain that growth.… Read more