applied know how
I’m currently researching the impact of digital technology on the relationships of businesses with brands- this is for SMU’s future ready forum. In particular I’ll bring together digital disruption and strategic thinking.
One of the key challenges i see affecting business facing an untelenting digital onslaught is the simple pressure from inside and out to ACT; pressure to do things, something, anything, to become more digital.… Read more
I’ve been a long time contributor to various tourist related rating sites (booking.com, tripadvisor) , and I tend to be an “if it’s great I’ll rate it, but if it’s not I won’t” style of rater. In discussions with many of my “hosts” they put a premium on people rating their establishments, as more and more people are informed by social media.… Read more
To start 2015 I’ll focus on online media for a while to enable both managers and Boards to better understand how-mid-decade- advertising is changing.
This change is led by technology- both hardware and software- and both brand owners and agencies are struggling to keep up. And while there are a few brands and agencies surfing the wave of new media habits, the vast majority of us languish in traditional-media unaware of how fast things are changing.… Read more
I’m sure you understood this, especially when you were applying for a role. And you’ve been counselled to keep your social media presence sufficiently bland that even your Mother wouldn’t be embarrassed.
And on that point here’s an info graphic from the WSJ on what US employers are looking for when they check up on yor of Social media
But an article in Asia One business, states that according to recent research Employers say they don’t believe the data they see on Social Media sites anyway.… Read more
I haven’t been posting anything recently on commercial issues as I focus on HR, but a recent post on business insider based on their original social media research, could be a useful addition to our resources section.
After several decades of engaging with consumers I am a strong advocate of focus, and so this article really resonated. In my current NGO role we (mis-)use twitter, facebook and linkedin– and the team remain confused what style of content links with each contact and with different consumers attentive to each social media channel.… Read more