applied know how
In the digital world, your consumers can’t help but shop around.
Regrettable, but true… loyalty is down, but not out.
The past few years have seen exponential growth in tools that have made researching and purchasing products online vastly easier. We’ve seen an explosion of mobile shopping apps that showcase options, simplify pricing, compare product specifications, and facilitate peer reviews that make switching brands easier.… Read more
It’s called the celery test, and it was described (memorably, if poorly) by Simon Sinek.
The analogy is this ; you go to a dinner party and someone says to you, “You know what you need in your business? Oreo cookies. If you’re not implementing Oreo cookies in your business, I’m telling you, you’re leaving money on the table. The next person you meet tells you: “Rice milk.… Read more
Making the right things happen at the right time
Leadership is a complex and multifaceted concept that involves the interaction between leaders, teams, and context. Leaders are individuals who are responsible for guiding and directing a group of people towards a common goal or vision. Teams are groups of individuals who work together to achieve a shared objective, while context refers to the broader environmental factors that influence the actions and decisions of both leaders and teams.… Read more
Today is my session at SMUs Future Ready Forum where I talk about how to integrated the new digital environment into your strategy. I set out the case last week.
for the last three years, I’ve been helping companies think through and communicate strategy and it still amazes me that many companies have no clear idea WHY they should succeed. They have strategies, sure, and capabilities, and know where they are competing, but have no heart to their businesses, no reason WHY.… Read more
As a new General Manager, you’ll have to start making decisions, and its good to have some background on Decision Theory. So here’s some basics on how to think about decisions, and how to assess what sort of risk taker you are.
Risk aversion
OK, imagine the following, you are offered a strategy that will give you a 50/50 chance of earning $1,000 profit.… Read more