Company lifecycles? WRONG way to think… here’s something better….
“Companies don’t pass through life cycles, opportunities do.” (from Donald Sull, The Upside of Turbulence,)
The most critical business leadership capability is the ability to discover and then capitalize on the changing opportunities that market turbulence creates.
It’s the Opportunity that has the lifecycle… Discovery, Start Up, Scale, Mature, and Decline. Then Leaders must assess the lifetime and value of the opportunities on offer.… Read more

