applied know how
While last week, we sought to increase customer value, lets look at ways in which we can redefine customer value. What are the ways we can grow by rethinking the jobs customers are trying to accomplish and use this to create new value, then enhancing their current value, or increasing their ability to derive value from your offerings.
An important frontier in B2B sales is redefining what we consider to be customer value itself.… Read more
UPDATE
the US Federal reserve has just implied that it may not be as aggressive increasing US dollar interest rates in the forth coming year, this means, potentially, the Euro may not deteriorate as fast.
more updates to come
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Yes, I know what you are going to say, you’ve changed your mind and NOW you believe what the forecasters are saying.… Read more
After writing about Google’s proof of the value of middle managers, a Wharton Professor, Ethan Mollick, has calculated the actual value add of great middle managers to businesses.
His study of computer-game makers shows something different — that individual middle managers matter a lot. And of all the individuals, the choice of who is the middle manager on vital projects goes the furthest in explaining why some firms do better than others.… Read more