Rethinking Value: Less About Delight, More About Sacrifice

When it comes to building customer loyalty and perceived value, there’s a common misconception that companies need to go above and beyond, exceeding expectations to ‘delight’ their customers. Yet, as Matthew Dixon, Karen Freeman, and Nick Toman articulate in their classic Harvard Business Review article, “Stop Trying to Delight Your Customers,” this belief may not necessarily hold the key to effective value creation.… Read more

Frictionless is valueless

Humans are “friction-obsessed”; Friction is our ultimate foe in a constant crusade for efficiency and optimization. It slows us down and robs us of energy and momentum. It makes things hard. We dream of futures where things run smoothly and effortlessly, where it’s all so easy.

Driven by this vision, we’ve constructed a vast techno-industrial complex that churns out endless products aimed at smoothing increasingly insignificant inconveniences.… Read more

Amazon will NEVER make a profit…

Here’s why I think that; its not because they can’t, but because to do so is not in their or their shareholders best interest.

Increasingly, businesses don’t generate profits. They generate capital gains. 

Here’s the US opportunity… if your company makes profits, it will have to pay taxes on them. (nominally, in theory, 35%) Then you and your investors will have to pay taxes on them again when they’re distributed to as dividends.… Read more

Maximize customer value

Do your clients view you with delight like a kid does a candy store?

Making your customers buying experience more valuable to them is another critical means to grow.

How can we do this, through three themes. Optimize customer value by ignoring all product, service, and company boundaries. Bundle, unbundle, and reconfigure products and services. Partner, collaborate, and co-create with business partners and even customers.… Read more